Value of Influencer Instagram Posts when Looking for Conversions

• Problem: IG Posts do not allow links, so building a funnel from a post is hard. Additionally, Posts are IG’s most expensive format as creators give brands part of their feed real estate.

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• Question: How could a brand drive incremental performance from Posts?

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• Case Study: We had been doing IG Stories with swipe up sending customers to our client’s landing, and our client challenged us to figure out a way to scale using Posts.

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At TATAM we are all about scaling performance via influencers, so we set out to find a way to prove if IG Posts could deliver incremental results, and HOW.

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Below is our full case study!