SVOD INFLUENCER LANDSCAPE

INDUSTRY REPORT aug 2020

  • Methodology: Using industry-leading tools to identify and track brand mentions (paid and organic) of top niche and general entertainment SVOD players.

  • Time-frame: Analysis tracks and compares brand mentions between Jan 2019 and July 2020.

  • Objective: Understand current influencer marketing efforts and scale in the SVOD industry, and provide insights to marketers who are looking into growing their SVOD user acquisition beyond Search and Display.

  • Analyzed Brands:

    • Masterclass

    • CuriosityStream

    • Starz

    • Crunchyroll

    • Shudder

    • Netflix

    • Prime Video

Got a question or research inquiry?

Let's talk! 💬 federico@tatam.digital

© 2019 by Tatam Digital Services LLC.

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