• Methodology: Using industry-leading tools to identify and track brand mentions (paid and organic) of top niche and general entertainment SVOD players.

• Time-frame: Analysis tracks and compares brand mentions between Jan 2019 and July 2020.

• Objective: Understand current influencer marketing efforts and scale in the SVOD industry, and provide insights to marketers who are looking into growing their SVOD user acquisition beyond Search and Display.

• Analyzed Brands:

  • Masterclass​

  • CuriosityStream

  • Starz

  • Crunchyroll

  • Shudder

  • Netflix

  • Prime Video

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Got a question or research inquiry?

Let's talk! 💬 federico@tatam.digital

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