YOUTUBE ROI LONG TAIL STUDY
QUESTION
Sponsored content on Youtube is evergreen and videos continue to bring views and revenue over time, but how much exactly?
ANALYSIS
We analyzed +150 videos and 12 months worth of data from one of our most robust campaigns, all metrics directly attributed to influencer marketing
RESULTS
Revenues obtained during the first month made up to ~50% of the total revenue. During the next 8 months, Youtube videos reached the rest of their lifetime performance
INFLUENCER MARKETING IMPACT ON THE ORGANIC PERFORMANCE
QUESTION
What is the impact of an influencer marketing campaign on the organic performance over the course of a campaign?
ANALYSIS
We worked with ~140 influencers from 6 different countries, who created ~600 stories and ~100 posts over 6 months of campaign, tracking individual performance with AppsFlyer.
RESULTS
Organic installs grew 371%, trials grew 568%, and subscriptions grew 1737%, while the organic subscription conversion rate improved 400%. And there were strong positive correlations across the entire funnel.