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Papers, Case Studies, Essays & more :)

​Papers & Case Studies

1. Value of IG Posts when looking for conversions

2. Impact of Last-Click vs Touchpoint Attribution

3. A/B Testing with Influencers

4. Influencer Marketing Long Tail Effect

5. Influencer Organic Uplift Effect

6. Influencer Scale Impact on CAC

 

Industry Deep Dives​

1. SVOD Influencer Industry Landscape Report

2. HR Wars: B2B Influencer Industry Study

3. Audible Influencer Strategy De-Constructed

4. Music Essay: Social Media Strategic Blueprint

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Industry Talks

1. How to run UA campaigns with influencers

2. How to Supercharge UA with Influencer Marketing