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Papers, Case Studies, Essays & more :)

​Papers & Case Studies

1. Value of IG Posts when looking for conversions

2. Impact of Last-Click vs Touchpoint Attribution

3. How to run UA campaigns with influencers

4. A/B Testing with Influencers

5. Influencer Marketing Long Tail Effect

6. Influencer Organic Uplift Effect

7. Influencer Scale Impact on CAC

 

Industry Deep Dives​

1. SVOD Influencer Industry Landscape Report

2. HR Wars: B2B Influencer Industry Study

3. Audible Influencer Strategy De-Constructed

4. Music Essay: Social Media Strategic Blueprint