QUESTION

Branded content on Youtube is evergreen and videos continue to bring views and revenue over time, but how much exactly?

ANALYSIS

We analyzed 137 videos and 10 months worth of data from one of our most robust campaigns, all metrics directly attributed to influencer marketing

RESULTS

Revenues obtained during the first month made up to ~55% of the total revenue. During the next 8 months, Youtube videos reached the rest of their lifetime performance