Impact of Last-Click vs Touchpoint Attribution Methods

• Problem: Performance marketers often face the challenge of conversion attribution on long customer journeys and complex marketing mixes.

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• Question: What's the impact of Influencers when not measured as Last-Click performance?

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• Case Study: One of our clients has a very strong CRM and remarketing automated program. Our campaign had a CAC goal but all leads also were incentivized by these programs.

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At TATAM we are all about scaling performance via influencers, so we wanted to understand exactly HOW DID ATTRIBUTION METHODS affect PERFORMANCE.

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Below is our full case study!