Impact of Last-Click vs Touchpoint Attribution Methods
Problem: Performance marketers often face the challenge of conversion attribution on long customer journeys and complex marketing mixes.
Question: What's the impact of Influencers when not measured as Last-Click performance?
Case Study: One of our clients has a very strong CRM and remarketing automated program. Our campaign had a CAC goal but all leads also were incentivized by these programs.
At TATAM we are all about scaling performance via influencers, so we wanted to understand exactly HOW DID ATTRIBUTION METHODS affect PERFORMANCE.
Below is our full case study!