Influencer Scale Impact on CAC

• Problem: Performance marketers often face the challenge of increasing acquisition costs when looking for higher volume on their most successful campaigns.

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• Question: What's the scalability of Influencer Marketing as a performance media and how does increasing budgets impact CAC?

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• Case Study: One of our more robust campaigns has been running for 18 months, with several budget increases, and we have the full CAC evolution over time.

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At TATAM we are all about scaling performance via influencers, so we wanted to understand exactly HOW DID BUDGET INCREASES affects CAC.

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Below is our full case study!

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These are our main findings:

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• With more budget, the CAC stabilized.

• The CAC not only did not increase with higher budgets but slightly decreased.

• It's hard to saturate influencers, especially when working in big markets and a wide range of content verticals.