Influencer Organic Uplift effect

When running performance influencer marketing campaigns targeting specific KPIs, them being CPI, CPA, CAC, or ROI, you will work with a tracking method and tool.

Each influencer collaboration will have a unique, vanity URL or promo code, that you will then track and analyze both isolated and compared to others, to evaluate its performance.

​

However, influencer marketing will have a deep impact on the overall performance of the app or product, that will not happen through the tracking links or promo codes, but will be pretty significant.

​

At TATAM we call this the Multiplier Effect, and we wanted to understand exactly HOW MUCH was that effect.

​

Below is our full case study!

​

These are our main findings:

• Organic installs grew 371% during the influencer campaign.

• Organic subscriptions grew 1737%.

• The organic subscription conversion rate improved by 400%.