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A/B Testing with influencers

A/B testing is a method of comparing two versions of a webpage, offer, or creative against each other to determine which one performs better. A/B testing allows companies to make careful changes to their marketing efforts while collecting data on the results. This allows them to construct hypotheses, and to learn better why certain elements of their experiences impact user behavior.


At TATAM we approach Influencers as a performance media, continuously testing and learning towards reducing your acquisition costs and improving the funnel, and AB Testing can be an instrumental element for optimizing!

Here you will learn the most important aspects of running A/B Tests with Influencers: 

  • How to A/B Test offers and call-to-actions with Influencers. 

  • How to A/B Test landing pages with Influencers.

  • How to A/B Test purchase flows with Influencers.

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